Bachelor of Science Honours Degree in Marketing

Bachelor of Science Honours Degree in Marketing

Year 1

Semester 1
Semester 2

Year 2

Semester 1
Semester 2
  • CBM202Business Research Methods
  • CEN201Entrepreneurship Theory and Practice
  • CMA202Integrated Marketing Communications
  • CMA207Supply Chain Management
  • CMA208Sales Management
  • CMA209Public Relations and Customer Care

Year 3

Work-Related Learning takes place across both semesters in Year 3.
Semester 1
  • CMA301Work-Related Learning
Semester 2
  • CMA301Work-Related Learning

Year 4

Semester 1
  • CBM401Strategic Management
  • CBM402Corporate Governance
  • CMA402Marketing of Services
  • CMA403International Marketing
  • CMA404E-Commerce
  • CMA405Change Management
Semester 2
  • CMA401Business to Business Marketing
  • CMA406Relationship Marketing
  • CMA407Brand Management
  • CMA408Strategic Marketing
  • CMA409Research Project